Pinterest Ads Not Working? Check These 3 Things First

Summary

Key Points

• Many underperforming Pinterest ad accounts suffer from overly broad campaign structures with numerous ad groups, interests, and keywords that lack sufficient budget for effective testing. 0:36
• Start with small, highly specific ad groups rather than large, unfocused ones to gather clear performance data early on. 1:56
• Simplify targeting by selecting either specific keywords or narrowly defined interests, and ensure the budget can adequately support each ad group. 2:04
• Avoid repurposing meta ads directly; instead, design pins that answer the shopper’s question of how the product will improve or fit into their life. 2:43
• Creative that works on Meta platforms often fails on Pinterest; pins must be product‑focused and clearly demonstrate how the item fits into the user’s life. 3:41
• Use aesthetically appealing images or videos that highlight the product itself, not just the person using it, to align with Pinterest’s search‑driven, self‑oriented mindset. 4:07
• Performance Plus campaigns should only be employed after accumulating substantial Pinterest purchase data, as they rely on the platform’s algorithm to target effectively. 7:50
• Before using Performance Plus, run targeted campaigns to build a history of successful keywords, interests, and creative types, then test and refine those creatives. 8:37
• If you lack sufficient data, refrain from allocating the entire budget to Performance Plus, as it can waste spend and obscure why ads underperform. 9:31
• The presenter offers a free quiz to diagnose specific issues in a Pinterest ad account and promises a follow‑up video on ad attribution across platforms. 9:56