#BuroBossGirl: Wanderlust + Co founder Jenn Low
This is an AI-generated summary of “#BuroBossGirl: Wanderlust + Co founder Jenn Low” — a 7 min YouTube video by BURO Malaysia, published March 4, 2018. It condenses the full transcript into 8 key takeaways with clickable timestamps.
Summary
Jen Loud, founder of Wanderlust + Co, discusses her brand's latest collection inspired by galactic and Greek motifs, evolving fashion trends towards meaningful pieces, the informed modern consumer, and shares insights on entrepreneurial grit, female empowerment, and balancing motherhood with self-care.
Key Points
- Jen Loud, founder of Wanderlust + Co, introduces her Spring/Summer 2018 "Out of This World" collection, inspired by galactic and Greek motifs, designed for the modern digital girl who is a dreamer, lover, and seeker.
- Wanderlust + Co draws design inspiration from vintage pieces, furniture, travel, and diverse cultures, often reinterpreting historical symbols like those from Heracles.
- A significant shift in fashion trends indicates consumers are seeking more meaning and understanding behind the pieces they wear, moving beyond fleeting trends.
- The modern consumer is highly informed, capable of price-checking and finding numerous options, which pushes brands like Wanderlust + Co to continuously innovate and improve their products, storytelling, and digital engagement.
- Key attributes for entrepreneurial success include tenacity, grit, and a genuine love for what you do, which should permeate all aspects of the business, from supplier interactions to marketing campaigns.
- Jen finds empowerment in women's ability to openly express their feelings, multitask, and successfully wear many hats as mothers, wives, and talented professionals.
- Balancing motherhood and entrepreneurship requires a strong support system from family and team, learning to delegate and give others breathing room, and prioritizing self-care and self-love.
- Motherhood has taught Jen the profound lesson of letting go, embracing freedom, and appreciating the amazing things in life through her child's uninhibited perspective.
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